What should you charge?
Set a price from the margin you want, apply a markup, or check the margin a price gives you - with the difference between markup and margin made clear.
What it costs you
How you want to price
Volume (optional)
- Gross margin
- 50.0%
- Markup on cost
- 100.0%
- Gross profit / month
- $4,000
Gross margin covers only the direct cost of a unit. It still has to pay for rent, payroll, and overhead before it’s profit, so treat this as a floor to test, not a final price.
More tools
Business Fit Finder
Answer a few questions about your budget, skills, time, and appetite for risk, and see which of the 150+ business models genuinely fit you - then dive straight into them.
Open fit finder →Owner Readiness Check
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Open readiness →Startup cost estimator
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Open valuation →ROI & payback calculator
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Open roi →SDE & add-back calculator
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Open sde →Acquisition analyzer
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Open deal analyzer →SBA loan & financing calculator
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Open sba loan →Entity & tax chooser
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Open entity & tax →Domain name search
Check whether the .com, and the alternatives, are available for your business name without bouncing between registrars.
Open domain →Trademark search
A first-pass screen of the federal trademark register, so you can spot conflicts before you commit to a name.
Open trademark →Business name generator
Generate name ideas for your concept, then check the domain and trademark on the strongest ones in the same flow.
Open name ideas →Breakeven & margin calculator
Find the revenue you need to cover costs, your contribution margin, and how a change in price or cost moves the line.
Open breakeven →True cost of hiring
What an employee really costs - wages plus payroll taxes, benefits, workers comp, and overhead - as one fully loaded number.
Open hiring cost →Commercial lease analyzer
Turn a headline rent quote into the true all-in cost of a lease over its term - escalations, NNN, free rent, and build-out - and compare options on equal footing.
Open lease →Inventory reorder & EOQ
For product businesses: the stock level to reorder at so you never run out during lead time, and the order size that keeps ordering and holding costs in balance.
Open inventory →Cash flow forecaster
Project your cash in and out month by month, so you see a crunch coming with enough time to do something about it.
Open cash flow →Marketing ROI calculator
See what a marketing dollar returns - cost per lead, cost per customer, and the payback on a campaign before you scale it.
Open marketing roi →LTV & CAC calculator
Weigh what a customer is worth over their lifetime against what they cost to acquire - the ratio and payback period that tell you whether you can afford to grow faster.
Open ltv : cac →Benchmarking tool
Compare your cost structure, margin, and key metrics against sourced operating benchmarks for your business model - free to run, with a free account to save check-ins and track your numbers month over month.
Open benchmarking →Self-fundable growth calculator
Find the growth rate your own cash flow can fund, and how much outside cash a faster target would need before growth outruns your cash.
Open self-fundable growth →Sale proceeds estimator
Estimate what you actually walk away with after a sale, once debt, fees, and taxes come out of the headline price.
Open sale proceeds →Exit readiness check
Gauge how sellable your business is today, and the handful of things that raise its value most before you list it.
Open exit readiness →