SMB Tools / Marketing ROI

What does a marketing dollar return?

See your cost per lead, cost per customer, and the real return on a campaign - measured on gross profit, not revenue - so you know what to scale and what to cut.

Spend and results

Marketing spend?

Leads generated?

New customers?

What a customer is worth

Revenue per customer?

Gross margin on that revenue?

Gross profit per $1 spent$1.80

Return on marketing spend

80.0%

$1.80 gross profit per $1 spent · $1,600 net

Cost per lead: $20.00
Cost per customer: $100.00
Lead to customer rate: 20.0%
Revenue generated: $6,000

Gross profit generated$3,600

Marketing spend-$2,000

Net return$1,600

ROI is shown on gross profit, not revenue, and ignores conversion lag and word-of-mouth lift. Use it to compare channels and decide what to scale, not as exact accounting.

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