Business Model · Home & Trade Services

The Tree Service Company

An equipment-heavy outdoor trade where the bucket truck and chipper are the moat, utilization is the profit, and storms drive the upside. Here is how a tree service actually pencils, and why the rig and the disposal bill decide who survives.

15 min experienceInteractive economicsBuilt from BLS & Census data
Read the launch plan: every step from deciding to opening, free →
01

The Snapshot

Is this worth your attention?

$400k to $1.2M
Typical annual revenue
1-3 crew shop · estimate, limited franchise data
10% to 18%
Owner cash margin (SDE)
share of sales the owner keeps before their own pay
~$23/hr
Median tree-trimmer wage
$47,940/yr (2024)
$125k to $458k
Cost to open
two crews, trucks & chippers financed; typical about $128k
Medium-High
Day-to-day difficulty
crews, equipment, safety, lead gen
Low-Med
Absentee potential
systemized with a GM

Cited sources Typical bands for this kind of business, compiled from the public sources listed under Sources and method; they are a synthesis, not figures copied from any one source. Estimates, not forecasts; a specific business varies with its location, lease, equipment and owner. Last reviewed 2026-10-26. smbnest is a self-assessment tool, not individualized advice.

A fit if you...

  • Are comfortable owning and maintaining heavy equipment
  • Can lead a small crew working at height with chainsaws
  • Will build recurring maintenance contracts, not just chase storms
  • Can run dispatch, lead-gen, safety, and the numbers

Probably not if you...

  • Want a passive, absentee investment from day one
  • Are uncomfortable with high upfront equipment capital
  • Cannot stomach the safety and insurance exposure
  • Have no appetite for marketing and lead generation
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model. Drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

Loading the live model…
Sources and method15 public sources, with the year and a link where the source gives one. The benchmark bands are smbnest's synthesis of these sources, not figures copied from them.

Sources & Method

Figures are compiled from the public sources below; the bands are a synthesis of them, not copies

How these numbers were built: tree-trimmer wages come from the BLS OEWS (SOC 37-3013, Tree Trimmers & Pruners, median $47,940/yr in May 2024); industry structure comes from the U.S. Census Bureau (NAICS 561730, Landscaping Services, which includes arborists and tree services). Crew size, labor burden and the day rate a bucket crew bills come from Lawn & Landscape; the revenue floor per crew and typical margins from ArboStar; the average ticket from Lawn Love’s 2026 cost survey; equipment prices from ArboStar’s 2026 cost list and dealer listings; equipment financing terms from Crestmont Capital; insurance from Insureon and QuoteSweep; and resale multiples from Tree Care Industry Magazine and Wexford. Tree care has limited public franchise data, so per-company revenue figures remain directional. Financing terms come from the SBA; survival and loan-default signals come from Census/BLS business-dynamics data and published SBA-performance analyses. Figures are current as of 2024-2026.

Labor ratios are anchored to BLS OEWS wage data for tree trimmers and Lawn & Landscape crew costing; revenue per crew and the margin band to ArboStar and Lawn & Landscape (published as profit after equipment and overhead for staffed crews); equipment prices to ArboStar; disposal, jobs-per-crew and contract-mix ranges remain directional estimates given limited public franchise data for tree care.

Government data
U.S. Bureau of Labor Statistics · 2024
OEWS: Tree Trimmers & Pruners (SOC 37-3013), median $47,940/yr (~$23.05/hr)
https://www.bls.gov/oes/current/oes373013.htm
U.S. Census Bureau · 2022
County Business Patterns: Landscaping Services, incl. arborists & tree services (NAICS 561730)
https://www.census.gov/programs-surveys/cbp.html
U.S. Small Business Administration · 2026
7(a) loan program & size standards (landscaping & specialty trade contractors)
https://www.sba.gov/funding-programs/loans/7a-loans
U.S. Census Bureau (BDS) & BLS Business Employment Dynamics · 2024
New-business 5-year survival rates
https://www.census.gov/programs-surveys/bds.html
Industry
Tree-care industry market reporting · 2024
Per-company revenue and startup-cost estimates for U.S. tree services (directional estimate; tree care has limited franchise/FDD data, synthesized from industry reporting and Census NAICS 561730)
https://www.census.gov/programs-surveys/cbp.html
ArboStar · 2026
Professional tree service equipment cost list: bucket trucks, chip trucks, chippers, stump grinders, saws, climbing gear and PPE
https://arbostar.com/education-hub/professional-tree-service-equipment-cost-list
ArboStar
Tree service business metrics: a floor of about $1,000 in revenue per crew per day; healthy overall margins of 10 to 20%
https://arbostar.com/education-hub/tree-service-business-metrics
Lawn & Landscape
BEPs and bucket trucks: a three-person bucket crew (climber and two groundsmen) breaks even near $2,100 a day and prices about $2,300 to $2,600 a day for 10 to 20% net profit; 35% labor burden
https://lawnandlandscape.com/article/beps-and-bucket-trucks
Tree Care Industry Association
Know what your business is worth: tree care multiples typically 2 to 4 times discretionary earnings
https://tcimag.tcia.org/business-strategy/financial-strategies-for-tree-care-businesses/know-what-your-business-is-worth/
Market & valuation
Lawn Love · 2026
Tree removal cost: national average $850 (typical $385 to $1,070); tree trimming average $420
https://lawnlove.com/blog/tree-removal-cost/
Insureon · 2026
Tree service insurance cost: general liability about $1,875/yr, workers’ comp about $2,580/yr, commercial auto about $3,590/yr, tools and equipment about $637/yr
https://www.insureon.com/landscaping-business-insurance/tree-service/cost
Wexford Insurance
What multiple do tree service businesses sell for: 1.8 to 2.8× SDE at $250k to $500k revenue, 2.5 to 3.5× SDE at $500k to $1M, 3.5 to 5× EBITDA above $1M
https://www.wexfordins.com/post/what-multiple-do-tree-service-businesses-sell-for
Crestmont Capital
Bucket truck financing: 10 to 20% down for startups, 24 to 84 month terms; a used $85,000 truck about $1,850 a month over 60 months
https://www.crestmontcapital.com/blog/bucket-truck-financing
Crestmont Capital: analysis of SBA loan performance data · 2026
SBA loan default (charge-off) rates by industry
https://www.crestmontcapital.com/blog/sba-loan-default-rates-by-industry
Regulatory
QuoteSweep
Tree service insurance and state license rules: workers’ comp class 0106 at $9.34 (California) and $4.85 (Montana) per $100 of payroll; states that license tree work
https://www.quotesweep.com/insurance-for/tree-service

This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, a buy-versus-build comparison, and the full breakdown of how it makes money and what quietly kills margin.

Monthly
$99 for your first 3 months

then $29 a month

Time to choose and start, then month to month.

$99 today for your first 3 months, then $29 a month until you cancel.

YearlyBest price
$199 a year

about $17 a month

The best price: a year to decide, open and run it.

$199 today, then $199 each year until you cancel.

Renews until you cancel. Cancel any time from your account; you keep access to the end of the period you paid for, and your saved plans stay in your account. What membership opens

smbnest is a self-assessment tool. It does not give individualized financial, investment, legal or tax advice. Figures are estimates and benchmarks, not forecasts. Speak with a qualified financial adviser and a licensed attorney before you start, buy, finance or sign anything.