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Business Model · Home & Trade Services

The Roofing Company

A high-ticket, storm-driven trade sold one bid at a time. Here is how a roofing company actually pencils - the estimate-to-close funnel, insurance claims and supplements, crew utilization, and why materials at ~40% of the ticket make accurate estimating the line between profit and loss.

15 min experienceInteractive economicsBuilt from BLS & Census data
01

The Snapshot

Is this worth your attention?

$1M-$3M
Typical annual revenue
2-4 crews · high-ticket reroofs & storm work
8-15%
Owner cash margin
after labor & ~40% materials
~$24/hr
Median roofer wage
$50,030/yr (2024)
$50k-$150k
Cost to start
equipment, trucks, working capital, marketing
Med-High
Day-to-day difficulty
estimating, claims, crews, safety, weather
Low-Med
Absentee potential
systemized with a GM & estimators

A fit if you...

  • Hold or can hire a roofing license and lead a field crew
  • Want an essential, storm-resilient, high-ticket trade
  • Can work insurance claims and supplements, not just retail bids
  • Can estimate accurately and run a bid pipeline

Probably not if you...

  • Want a passive, absentee investment from day one
  • Dislike managing crews, heights, and safety/liability
  • Cannot recruit or retain skilled roofing labor
  • Have no appetite for marketing, storm response, and claims
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model - drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

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This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, buy-versus-build guidance, and the full breakdown of how it makes money and what quietly kills margin.