The Pizzeria

How these numbers were built: food, labor, and prime-cost ranges come from the National Restaurant Association’s Restaurant Operations Data Abstract; delivery commission tiers from trade coverage of DoorDash, Uber Eats, and Grubhub fee schedules; the U.S. pizza market size and pizzeria count from IBISWorld estimates reported in PMQ’s Pizza Power Report; resale multiples from PMQ’s study of profitable pizzeria sales and BizBuySell’s restaurant benchmarks; owner earnings (SDE) from BizBuySell’s sold-restaurant data and pizza net profit from its pizza restaurant benchmarks; the other-fixed overhead default from the 10-13% of sales quick-service restaurants spend on utilities, supplies, marketing, repairs, technology, administration, and card fees; survival rates from BLS Business Employment Dynamics; SBA loan charge-off rates from an analysis of SBA 7(a) loans originated in 2010-2019; and the cost to open from the opening kit, priced item by item from oven and equipment dealers, hood and walk-in makers, cost guides, and pizza franchise Item 7 tables. Order volume and channel mix remain planning estimates. Where credible sources disagree, we show the conservative range. These are starting assumptions; the moment you enter a real location’s rent, orders, and ticket, your numbers should replace ours. Figures are current as of 2025-2026.

Food cost, labor cost, and prime cost ranges are sourced to the National Restaurant Association's Restaurant Operations Data Abstract and its published economic-insights commentary; delivery commission figures are sourced to trade coverage of DoorDash, Uber Eats, and Grubhub published fee tiers. The SDE margin band and tiers are on an owner-cash-flow basis, sourced to BizBuySell restaurant benchmarks (2021-2025 sold businesses, all restaurant types including pizzerias). The revenue range brackets the industry average of about $655,000 per pizzeria (IBISWorld’s $49.6 billion across 75,736 shops, via PMQ). Order volume and channel-mix figures are estimated from the simulator defaults and general pizzeria-industry patterns.