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Health & Wellness · Service Business

The Personal Training Studio

A trainer-capacity business where session volume per trainer is the ceiling. You are not selling memberships to a big-box gym floor; you are selling coached sessions, and the economics turn on how many quality sessions each trainer runs and how many clients sit in each hour.

$150k-$700k typical revenueLow capital to startTrainer capacity is the ceilingPackages and recurring billing stabilize it
01

The Snapshot

Is this worth your attention?

$150k-$700k
Typical annual revenue
small studio, a handful of trainers
12-32%
Net profit margin
group-heavy and well-utilized; thin if all one-on-one and empty
$30k-$80k
Cost to start
buildout, equipment, working capital
1-3 yrs
Typical payback
faster with a packed group calendar
Medium
Day-to-day difficulty
scheduling and trainer retention intensive
Low-Medium
Absentee potential
owner-coached studios are hard to leave

A fit if you…

  • Can coach well yourself or recruit and keep trainers who can
  • Want to build semi-private and small-group revenue, not just one-on-one
  • Will sell packages and run recurring billing to retain clients
  • Can fill and defend a calendar against trainer turnover
  • Are comfortable starting lean with modest capital

Probably not if you…

  • Want a hands-off business from day one
  • Only want one-on-one sessions and resist group formats
  • Dislike managing people and chasing schedules
  • Expect the headline session price, not utilization, to carry it
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model - drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

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This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, buy-versus-build guidance, and the full breakdown of how it makes money and what quietly kills margin.