Business Model · Health, Beauty & Wellness

The Nail Salon

A high-volume service business where enhancements quietly make the money and ventilation quietly costs it. Here is how a nail salon actually pencils, and whether it fits how you want to work.

15 min experienceInteractive economicsBuilt from operator research
Read the launch plan: every step from deciding to opening, free →
01

The Snapshot

Is this worth your attention?

$190k to $500k
Typical annual revenue
small shop to busy multi-station salon
12% to 20%
Owner cash margin (SDE)
share of sales the owner keeps before their own pay
1.1-2x SDE
Typical sale multiple
average about 1.8x earnings
$47k to $289k
Cost to open
6 stations; typical about $141k
Medium
Day-to-day difficulty
volume, people, and compliance
Low
Absentee potential
filling stations is hands-on

Cited sources Typical bands for this kind of business, compiled from the public sources listed under Sources and method; they are a synthesis, not figures copied from any one source. Estimates, not forecasts; a specific business varies with its location, lease, equipment and owner. Last reviewed 2026-07-07. smbnest is a self-assessment tool, not individualized advice.

A fit if you...

  • Can recruit and keep skilled techs, the real constraint
  • Run a high-volume, fast-paced service floor well
  • Stay on top of licensing, ventilation, and compliance
  • Want a proven, financeable model with a clear path to sell

Probably not if you...

  • Want a hands-off, absentee investment
  • Dislike managing a busy floor and tight schedules
  • Are unwilling to invest in proper ventilation and safety
  • Cannot secure a visible location on fair lease terms
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model. Drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

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Sources and method10 public sources, with the year and a link where the source gives one. The benchmark bands are smbnest's synthesis of these sources, not figures copied from them.

Sources & Method

Figures are compiled from the public sources below; the bands are a synthesis of them, not copies

How these numbers were built: establishment counts and industry revenue come from the U.S. Census Bureau (County Business Patterns / Economic Census, NAICS 812113, served via FRED series REVEF812113ALLEST); technician wages and the employment-growth outlook come from the BLS OEWS/OOH (SOC 39-5092); owner earnings (SDE) and sale multiples are taken from BizBuySell's public Hair Salon & Barber Shop benchmarks as a comparable personal-care service; financing terms and the size standard come from the SBA; survival and loan-default signals come from Census and BLS business-dynamics data and published analyses of SBA loan performance. Service prices, chair-times, ventilation/compliance overhead, and the rest of the cost stack in the simulator are industry-typical placeholders calibrated to these sources; replace them with a real salon's numbers. Figures are current as of 2024-2026.

SDE margin and sale-multiple figures come from BizBuySell Hair Salon & Barber Shop benchmarks (the closest published comparable for personal-care services); revenue-per-establishment and product-cost figures are derived from Census County Business Patterns and FRED revenue data; tech pay is anchored to BLS manicurist/pedicurist wage data. Occupancy and ticket ranges are calibrated to the econ-simulator defaults already in this file.

Government data
U.S. Census Bureau · 2022
County Business Patterns & Economic Census: Nail Salons (NAICS 812113), ~32,000 establishments
https://www.census.gov/programs-surveys/cbp.html
U.S. Census Bureau / Federal Reserve Bank of St. Louis (FRED) · 2022
Total Revenue for Nail Salons, All Establishments, Employer Firms (REVEF812113ALLEST)
https://fred.stlouisfed.org/series/REVEF812113ALLEST
U.S. Bureau of Labor Statistics · 2024
OEWS & OOH: Manicurists & Pedicurists (SOC 39-5092), median ~$16.66/hr; employment projected to grow
https://www.bls.gov/oes/current/oes395092.htm
U.S. Small Business Administration · 2026
7(a) loan program & size standards (NAICS 812113, $9M)
https://www.sba.gov/funding-programs/loans/7a-loans
U.S. Census Bureau (BDS) & BLS Business Employment Dynamics · 2024
New-business 5-year survival rates
https://www.census.gov/programs-surveys/bds.html
Market & valuation
BizBuySell · 2026
Nail salon valuation benchmarks: median sale ~$150,000, average 1.76x SDE, SDE ~24% of revenue (2021-2025 sales)
https://www.bizbuysell.com/learning-center/valuation-benchmarks/nail-salon/
BizBuySell · 2025
Hair Salon & Barber Shop valuation benchmarks (nail salons trade comparably): median ~2x SDE
https://www.bizbuysell.com/learning-center/valuation-benchmarks/hair-salon-barber-shop/
Crestmont Capital: analysis of SBA loan performance data · 2026
SBA loan default (charge-off) rates by industry
https://www.crestmontcapital.com/blog/sba-loan-default-rates-by-industry
Regulatory
Town of Brighton (NY) Office of the Fire Marshal · 2020
Nail salon ventilation requirements under the New York mechanical code
https://www.brightonny.gov/DocumentCenter/View/5052
State of Texas
Sterilizing metal implements: autoclave or dry heat sterilizer
https://texas.public.law/statutes/tex._occ._code_section_1603.352

This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, a buy-versus-build comparison, and the full breakdown of how it makes money and what quietly kills margin.

Monthly
$99 for your first 3 months

then $29 a month

Time to choose and start, then month to month.

$99 today for your first 3 months, then $29 a month until you cancel.

YearlyBest price
$199 a year

about $17 a month

The best price: a year to decide, open and run it.

$199 today, then $199 each year until you cancel.

Renews until you cancel. Cancel any time from your account; you keep access to the end of the period you paid for, and your saved plans stay in your account. What membership opens

smbnest is a self-assessment tool. It does not give individualized financial, investment, legal or tax advice. Figures are estimates and benchmarks, not forecasts. Speak with a qualified financial adviser and a licensed attorney before you start, buy, finance or sign anything.