Logistics · Labor-Driven Service

The Moving Company

Moving is a cash business built on two things: reliable crews and cheap booked moves. You are not buying a storefront; you are building a fleet of trucks, a roster of crews you can trust not to drop the piano, and a lead engine that fills the calendar through a brutal summer-to-winter swing.

$300k-$3M typical revenueCrew labor is the dominant costCost per booked move decides marginBrutal summer peak vs winter trough
Read the launch plan: every step from deciding to opening, free →
01

The Snapshot

Is this worth your attention?

$300k to $3M
Typical annual revenue
2-8 crews, local & long-distance
15-25%
Owner cash flow (SDE)
staffed crews, before your own pay
$166k to $612k
Cost to open
three trucks, gear, authority, insurance, before working capital
1-3 yrs
Typical payback
faster with commercial and recurring accounts
High
Day-to-day difficulty
crew scheduling and claims intensive
Low-Medium
Absentee potential
only once crews and dispatch run themselves

Estimated Typical bands for this kind of business, estimated from adjacent public data where no direct benchmark exists; treat them as rough. Estimates, not forecasts; a specific business varies with its location, lease, equipment and owner. Last reviewed 2026-10-27. smbnest is a self-assessment tool, not individualized advice.

A fit if you…

  • Can recruit, schedule, and keep reliable moving crews
  • Can carry payroll through the slow winter months
  • Will chase commercial and recurring accounts, not just one-off moves
  • Can run tight dispatch and hold a low damage-claim rate
  • Are comfortable buying leads and measuring cost per booked move

Probably not if you…

  • Want a hands-off business from day one
  • Dislike managing crews and chasing no-shows
  • Cannot float payroll and trucks through a winter trough
  • Expect smooth, predictable revenue month to month
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model. Drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

Loading the live model…
Sources and method9 public sources, with the year and a link where the source gives one. The benchmark bands on this page are estimated from adjacent data and labeled as estimates.

Sources & Method

Figures are estimated from the public sources below and from adjacent data; the bands are labeled as estimates

How these numbers were built: occupation and wage data for movers come from the U.S. Bureau of Labor Statistics (SOC 53-7062, Laborers and Freight, Stock, and Material Movers); establishment counts and industry size come from the U.S. Census Bureau (County Business Patterns for NAICS 484210, Used Household and Office Goods Moving); industry context comes from the American Trucking Associations Moving & Storage Conference; the owner cash flow band and resale multiple come from BizBuySell’s sold moving and shipping businesses and SmartMoving’s margin benchmarks; insurance comes from Insureon; truck and gear prices in the opening kit come from dealer listings and a moving startup cost guide; financing terms come from the SBA 7(a) program; and business survival and dynamics come from the Census Bureau’s Business Dynamics Statistics. Every source links to the underlying public material so you can check any figure yourself. These are starting assumptions; the moment you enter a real company’s crews, revenue per crew per day, wages, and claims, your numbers should replace ours. Figures are current as of 2025-2026 and refreshed as the sources update.

The owner cash flow band is an SDE band for a staffed company: BizBuySell’s sold moving and shipping businesses report owner earnings near 25% of revenue (many with the owner on a truck), and SmartMoving puts the average mover’s net margin at 7% to 10% after the owner is paid, so a three-crew company with paid crews sits between. Claims and lead costs follow SmartMoving’s benchmarks; insurance follows Insureon. Crew labor and the other cost ratios remain planning estimates; no audited moving industry P&L is published, so confidence is estimated.

Government data
U.S. Bureau of Labor Statistics
OEWS, Laborers and Freight, Stock, and Material Movers, Hand (SOC 53-7062)
https://www.bls.gov/oes/current/oes537062.htm
U.S. Census Bureau
County Business Patterns, Used Household and Office Goods Moving (NAICS 484210)
https://www.census.gov/programs-surveys/cbp.html
U.S. Small Business Administration
7(a) loan program
https://www.sba.gov/funding-programs/loans/7a-loans
U.S. Census Bureau
Business Dynamics Statistics: firm survival and establishment dynamics
https://www.census.gov/programs-surveys/bds.html
Industry
American Trucking Associations (Moving & Storage Conference / AMSA)
https://www.moving.org/
SmartMoving
7 KPIs for moving companies: net margin, booking rate, cost per lead, claims
https://www.smartmoving.com/blog/7-kpis-for-moving-companies?hsLang=en
Market & valuation
BizBuySell · 2025
Moving and shipping valuation benchmarks: owner earnings as a share of revenue and sale multiples
https://www.bizbuysell.com/learning-center/valuation-benchmarks/moving-shipping/
Insureon
Moving company insurance cost: commercial auto, general liability, workers comp
https://www.insureon.com/trucking-business-insurance/moving-companies/cost
StartCosts · 2026
How to start a moving company: trucks, equipment, licenses, and insurance costs
https://startcosts.com/moving-company

This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, a buy-versus-build comparison, and the full breakdown of how it makes money and what quietly kills margin.

Monthly
$99 for your first 3 months

then $29 a month

Time to choose and start, then month to month.

$99 today for your first 3 months, then $29 a month until you cancel.

YearlyBest price
$199 a year

about $17 a month

The best price: a year to decide, open and run it.

$199 today, then $199 each year until you cancel.

Renews until you cancel. Cancel any time from your account; you keep access to the end of the period you paid for, and your saved plans stay in your account. What membership opens

smbnest is a self-assessment tool. It does not give individualized financial, investment, legal or tax advice. Figures are estimates and benchmarks, not forecasts. Speak with a qualified financial adviser and a licensed attorney before you start, buy, finance or sign anything.