Business Model · Services

The Laundromat

A cash-flowing, semi-absentee business built on recurring necessity. Here’s how it actually works, what the economics look like, and whether it fits you, drawn from how real operators run them.

15 min experience3 interactive toolsBuilt from operator research
Read the launch plan: every step from deciding to opening, free →
01

The Snapshot

Is this worth your attention?

$100k to $500k
Typical annual revenue
single store · median ≈ $318k
30% to 45%
Owner cash margin (SDE)
share of sales the owner keeps before their own pay
$258k to $1M
Cost to open
reused space to new build · buying ≈ $150k-$700k
2-4× SDE
Typical sale multiple
≈ 2-4 yr payback on price
Low-Medium
Day-to-day difficulty
once systemized
High
Absentee potential
card systems + cameras

Cited sources Typical bands for this kind of business, compiled from the public sources listed under Sources and method; they are a synthesis, not figures copied from any one source. Estimates, not forecasts; a specific business varies with its location, lease, equipment and owner. Last reviewed 2026-07-03. smbnest is a self-assessment tool, not individualized advice.

A fit if you…

  • Want cash flow without inventory or perishables
  • Value semi-absentee operations over a daily grind
  • Can underwrite a lease and read a utility bill
  • Have patience for a slow, steady, compounding asset

Probably not if you…

  • Need a large salary from day one
  • Dislike dealing with equipment and repairs
  • Expect rapid growth or a quick flip
  • Can’t secure a good location on fair lease terms
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model. Drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

Loading the live model…
Sources and method11 public sources, with the year and a link where the source gives one. The benchmark bands are smbnest's synthesis of these sources, not figures copied from them.

Sources & Method

Figures are compiled from the public sources below; the bands are a synthesis of them, not copies

How these numbers were built: store counts, industry receipts, and the long-run trend come from the U.S. Census Bureau (County Business Patterns, SUSB, and the Economic Census for NAICS 812310); per-store revenue, owner earnings (SDE), sale prices, and multiples come from BizBuySell’s public laundromat benchmarks and broker rules of thumb; wages come from the BLS; financing terms and the size standard come from the SBA; and survival and loan-default signals come from Census and BLS business-dynamics data and published analyses of SBA loan performance. Every source below links to the underlying public dataset, so you can check any figure yourself. Where credible public sources disagree (most notably on the number of U.S. laundromats, where the Census employer-establishment count runs below broader industry estimates), we show the range rather than pick a convenient figure. These are starting assumptions for the model; the moment you enter a real location’s rent, machine count, and turns, your numbers should replace ours. Figures are current as of 2025-2026 and refreshed as the sources update.

Operating benchmarks compiled from public laundromat cost-structure and industry analyses (BizBuySell, Regalis Capital, 2025-2026) and the model economics. Ranges are industry-typical, not guarantees; a specific store varies with location, lease, and machine age. Verify against real utility bills and financials.

Government data
U.S. Census Bureau · 2022
County Business Patterns, SUSB & Economic Census: Coin-Operated Laundries (NAICS 812310)
https://www.census.gov/programs-surveys/cbp.html
U.S. Bureau of Labor Statistics · 2024
OEWS: Laundry & Dry-Cleaning Workers (SOC 51-6011), median ≈ $15/hr
https://www.bls.gov/oes/current/oes516011.htm
U.S. Small Business Administration · 2026
7(a) loan program & size standards (NAICS 812310, $13M)
https://www.sba.gov/funding-programs/loans/7a-loans
U.S. Census Bureau (BDS) & BLS Business Employment Dynamics · 2024
New-business 5-year survival rates
https://www.census.gov/programs-surveys/bds.html
Industry
BizBuySell
Laundromat & Coin Laundry Business Valuation: Multiples & Financial Benchmarks
https://www.bizbuysell.com/learning-center/valuation-benchmarks/laundromats-coin-laundry/
BizBuySell
Small business transaction data: median multiples and cash flow
https://www.bizbuysell.com/insight-report/
Regalis Capital
Laundromat Cash Flow: What the Numbers Actually Look Like
https://learn.regaliscapital.com/laundromat-cash-flow/
Peak Business Valuation
Laundromat valuation multiples
https://peakbusinessvaluation.com/
Market & valuation
BizBuySell · 2025
Laundromat valuation benchmarks: median price, SDE margin (~38%), multiples
https://www.bizbuysell.com/learning-center/valuation-benchmarks/laundromats-coin-laundry/
DealStream / business brokers
Dry Cleaning & Laundry: valuation rules of thumb (2-4× SDE)
https://dealstream.com/industry-guides/dry-cleaning-and-laundry-businesses/rules-of-thumb
Crestmont Capital: analysis of SBA loan performance data · 2026
SBA loan default (charge-off) rates by industry
https://www.crestmontcapital.com/blog/sba-loan-default-rates-by-industry

This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, a buy-versus-build comparison, and the full breakdown of how it makes money and what quietly kills margin.

Monthly
$99 for your first 3 months

then $29 a month

Time to choose and start, then month to month.

$99 today for your first 3 months, then $29 a month until you cancel.

YearlyBest price
$199 a year

about $17 a month

The best price: a year to decide, open and run it.

$199 today, then $199 each year until you cancel.

Renews until you cancel. Cancel any time from your account; you keep access to the end of the period you paid for, and your saved plans stay in your account. What membership opens

smbnest is a self-assessment tool. It does not give individualized financial, investment, legal or tax advice. Figures are estimates and benchmarks, not forecasts. Speak with a qualified financial adviser and a licensed attorney before you start, buy, finance or sign anything.