The Gym
A subscription business wearing a fitness costume. The members you keep matter far more than the ones you sign, because roughly half of them quietly stop showing up while their cards keep billing. That gap between sold and used capacity is where the margin lives, and churn is the meter that drains it, usually faster than the front desk can re-sell the spot. Most owners learn the number the hard way, in March, when the January join-up rush cancels all at once.
The Snapshot
Is this worth your attention?
A good fit if you
- Have capital or financing for a space-and-equipment-heavy build
- Understand that retention and marketing math run the business
- Can build community and a member experience that keeps people coming
- Are comfortable with a competitive, churn-driven market
A poor fit if you
- Are undercapitalized - rent and equipment are unforgiving fixed costs
- Think signing members is the job (keeping them is)
- Dislike marketing - you will always be replacing churned members
- Want a quiet, low-competition business
Step Inside the Layout
A live look at one tool inside
This is the actual 3D floor from the full model - drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.
This is just the surface
The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, buy-versus-build guidance, and the full breakdown of how it makes money and what quietly kills margin.