Financial Services · Recurring Advisory

The Financial Planning Firm

Wealth management is one of the stickiest, highest-retention businesses you can own. You charge an annual fee on the assets you manage, and that fee renews on the whole book every year clients stay. You are not selling a product; you are building a base of assets under management whose recurring advisory fee compounds as the market rises and as you add net new assets.

~1% annual fee on AUMRecurring, sticky revenueHigh client retentionSells for a multiple of recurring revenue
Read the launch plan: every step from deciding to opening, free →
01

The Snapshot

Is this worth your attention?

$50M-$500M
Typical AUM managed
a small to mid-size practice
~1%
Blended advisory fee
lower as account sizes rise
20% to 35%
Owner cash margin (SDE)
share of sales the owner keeps before their own pay
$40k to $296k
Cost to open
office, registration, exams and insurance; typical about $75k
Multiple yrs
Time to scale AUM
faster if you bring or buy a book
Medium
Day-to-day difficulty
relationship & compliance intensive

Cited sources Typical bands for this kind of business, compiled from the public sources listed under Sources and method; they are a synthesis, not figures copied from any one source. Estimates, not forecasts; a specific business varies with its location, lease, equipment and owner. Last reviewed 2026-07-07. smbnest is a self-assessment tool, not individualized advice.

A fit if you…

  • Can earn trust and hold long-term client relationships
  • Want recurring, sticky revenue that compounds with assets
  • Hold or will earn the credentials (CFP, Series exams, RIA registration)
  • Can stay disciplined through market swings and client anxiety
  • Are comfortable as a fiduciary putting clients first

Probably not if you…

  • Want fast, transactional income from day one
  • Dislike compliance, documentation, and regulatory detail
  • Cannot stay calm and steady when markets fall
  • Have no patience for a slow, relationship-built asset base
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model. Drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

Loading the live model…
Sources and method5 public sources, with the year and a link where the source gives one. The benchmark bands are smbnest's synthesis of these sources, not figures copied from them.

Sources & Method

Figures are compiled from the public sources below; the bands are a synthesis of them, not copies

How these numbers were built: establishment counts and industry size come from the U.S. Census Bureau (County Business Patterns and SUSB for NAICS 523930, Investment Advice); advisor wages and the compensation base come from the U.S. Bureau of Labor Statistics (SOC 13-2052, Personal Financial Advisors); advisory fee levels, retention, and practice economics come from public RIA benchmarking from Charles Schwab and the CFP Board; financing terms and the size standard come from the SBA; and economy-wide survival rates come from the Census Bureau Business Dynamics Statistics, used as a directional signal rather than an exact failure rate. Every source below links to the underlying public material so you can check any figure yourself. These are starting assumptions; the moment you enter a real practice AUM, advisory fee, advisor count, and costs, your numbers should replace ours. Figures are current as of 2025-2026 and refreshed as the sources update.

Cost ratios and operational metrics are calibrated to the sources already cited in this file (BLS personal financial advisor wages and Schwab RIA Benchmarking / CFP Board practice economics); Schwab benchmarking does not publish every ratio used here, so some figures are directional estimates built around the sourced fee and margin data.

Government data
U.S. Bureau of Labor Statistics · 2024
OEWS: Personal Financial Advisors (SOC 13-2052); employment and wages
https://www.bls.gov/oes/current/oes132052.htm
U.S. Census Bureau · 2022
County Business Patterns & SUSB: Investment Advice (NAICS 523930)
https://www.census.gov/programs-surveys/cbp.html
U.S. Small Business Administration · 2026
7(a) loan program & size standards (NAICS 523930)
https://www.sba.gov/funding-programs/loans/7a-loans
U.S. Census Bureau
Business Dynamics Statistics: firm survival rates
https://www.census.gov/programs-surveys/bds.html
Industry
Charles Schwab & CFP Board
RIA Benchmarking Study and advisory-fee benchmarks
https://www.schwab.com/advisor-services/benchmarking

This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, a buy-versus-build comparison, and the full breakdown of how it makes money and what quietly kills margin.

Monthly
$99 for your first 3 months

then $29 a month

Time to choose and start, then month to month.

$99 today for your first 3 months, then $29 a month until you cancel.

YearlyBest price
$199 a year

about $17 a month

The best price: a year to decide, open and run it.

$199 today, then $199 each year until you cancel.

Renews until you cancel. Cancel any time from your account; you keep access to the end of the period you paid for, and your saved plans stay in your account. What membership opens

smbnest is a self-assessment tool. It does not give individualized financial, investment, legal or tax advice. Figures are estimates and benchmarks, not forecasts. Speak with a qualified financial adviser and a licensed attorney before you start, buy, finance or sign anything.