Hospitality · Owner-Operated Lodging

The Bed & Breakfast

A B&B is a lifestyle business before it is an investment. You are not building a hotel chain; you are buying a house, a calendar, and a brand built on your own hospitality. The room count is small, the owner is the labor, and the difference between a living and a hobby is whether guests book direct or arrive through an OTA.

$150k-$600k typical revenueOwner is the labor & the brandRoom count caps the incomeDirect bookings are the margin
Read the launch plan: every step from deciding to opening, free →
01

The Snapshot

Is this worth your attention?

$150k to $600k
Typical annual revenue
4-10 rooms, owner-run
30-42%
Owner earnings (SDE)
before you pay yourself for the work
$569k to $2.1M
Cost to open
mostly the house
5-12 yrs
Typical payback
much of the return is the real estate
High
Day-to-day difficulty
you live in your workplace
Low
Absentee potential
the brand is you: hard to delegate

Cited sources Typical bands for this kind of business, compiled from the public sources listed under Sources and method; they are a synthesis, not figures copied from any one source. Estimates, not forecasts; a specific business varies with its location, lease, equipment and owner. Last reviewed 2026-07-07. smbnest is a self-assessment tool, not individualized advice.

A fit if you…

  • Love hosting and want your home to be the business
  • Can cook breakfast and turn rooms day after day
  • Are happy to be the face guests remember
  • Will hustle direct bookings and repeat guests
  • Have the capital to buy and convert the property

Probably not if you…

  • Want passive income or to scale to many locations
  • Dislike strangers in your home and on your schedule
  • Need clean separation between work and personal life
  • Expect a big absolute income from a few rooms
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model. Drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

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Sources and method7 public sources, with the year and a link where the source gives one. The benchmark bands are smbnest's synthesis of these sources, not figures copied from them.

Sources & Method

Figures are compiled from the public sources below; the bands are a synthesis of them, not copies

How these numbers were built: establishment counts and industry size come from the U.S. Census Bureau (County Business Patterns for NAICS 721191, Bed-and-Breakfast Inns); manager wages and the lodging-labor picture come from the U.S. Bureau of Labor Statistics (SOC 11-9081, Lodging Managers); occupancy, rate, and operating benchmarks come from the innkeeping industry association (PAII); financing terms and the size standard come from the SBA; and firm survival context comes from the Census Bureau’s Business Dynamics Statistics. Every source below links to the underlying public material so you can check any figure yourself. These are starting assumptions; the moment you enter a real inn’s room count, occupancy, rate, and costs (and a real wage for yourself) your numbers should replace ours. Figures are current as of 2025-2026 and refreshed as the sources update. Owner earnings, sale prices and the margin band come from BizBuySell sale data for bed and breakfasts (2021 to 2025); the cost to open comes from the opening kit, priced line by line from house price, closing cost, contractor, furniture, linen and insurance sources.

Occupancy, RevPAR, and direct-booking benchmarks anchor to the innkeeping industry association (formerly PAII); the owner cash flow band anchors to BizBuySell sale data for bed and breakfasts; hired help anchors to BLS wages for housekeepers in lodging. Cost-ratio splits for breakfast, linens, and OTA commission are planning ranges, since no single public dataset breaks a small inn P&L down to that level of detail.

Government data
U.S. Bureau of Labor Statistics · 2024
OEWS: Lodging Managers (SOC 11-9081)
https://www.bls.gov/oes/current/oes119081.htm
U.S. Census Bureau · 2022
County Business Patterns: Bed-and-Breakfast Inns (NAICS 721191)
https://www.census.gov/programs-surveys/cbp.html
U.S. Bureau of Labor Statistics · 2023
OEWS: Maids and Housekeeping Cleaners (SOC 37-2012), traveler accommodation mean $16.28 an hour
https://www.bls.gov/oes/current/oes372012.htm
U.S. Small Business Administration · 2026
7(a) loan program & size standards (NAICS 721191)
https://www.sba.gov/funding-programs/loans/7a-loans
U.S. Census Bureau · 2024
Business Dynamics Statistics: firm survival and formation rates
https://www.census.gov/programs-surveys/bds.html
Industry
Association of Lodging Professionals, formerly the Professional Association of Innkeepers International
Innkeeping industry benchmarks for occupancy, rate, and operations
https://www.alplodging.org/
Market & valuation
BizBuySell · 2026
Inns sold 2021-2025: median revenue $439,716, median owner earnings $167,609, median sale price $1.2M (6.3x earnings, 2.7x revenue)
https://www.bizbuysell.com/learning-center/valuation-benchmarks/bed-breakfast/

This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, a buy-versus-build comparison, and the full breakdown of how it makes money and what quietly kills margin.

Monthly
$99 for your first 3 months

then $29 a month

Time to choose and start, then month to month.

$99 today for your first 3 months, then $29 a month until you cancel.

YearlyBest price
$199 a year

about $17 a month

The best price: a year to decide, open and run it.

$199 today, then $199 each year until you cancel.

Renews until you cancel. Cancel any time from your account; you keep access to the end of the period you paid for, and your saved plans stay in your account. What membership opens

smbnest is a self-assessment tool. It does not give individualized financial, investment, legal or tax advice. Figures are estimates and benchmarks, not forecasts. Speak with a qualified financial adviser and a licensed attorney before you start, buy, finance or sign anything.