Automotive · Insurance-fed

The Auto Body Shop

A paint booth, a frame machine, and a stack of insurance estimates: collision repair is an auto trade that runs on direct-repair programs, where the carrier is the real customer and cycle time decides profit.

High capitalHands-on tradeInsurance-fed (DRP)Parts & paint heavy
Read the launch plan: every step from deciding to opening, free →
01

The Snapshot

Is this worth your attention?

Days
A car ties up a bay
Cycle time is the constraint
~42%
Of the ticket is parts & materials
OEM parts, paint, consumables
70%+
Of revenue can be DRP
The insurer is the customer
$200k to $782k
Cost to open
Booth, frame machine, lifts, building; typical about $415k

Estimated Typical bands for this kind of business, estimated from adjacent public data where no direct benchmark exists; treat them as rough. Estimates, not forecasts; a specific business varies with its location, lease, equipment and owner. Last reviewed 2026-07-07. smbnest is a self-assessment tool, not individualized advice.

A good fit if you

  • Have real capital or financing; a paint booth, frame machine, and lifts are expensive
  • Know the trade or will run skilled body techs and painters closely
  • Can build relationships with insurers and earn into direct-repair programs
  • Are comfortable managing cycle time, parts ordering, and a thin gross margin

A poor fit if you

  • Are undercapitalized; the booth and frame equipment alone are a heavy bill
  • Want a low-skill, hands-off business with simple pricing
  • Resent the carrier setting rates and calling total losses on your estimates
  • Underestimate cycle time; a car stuck in a bay is revenue you cannot turn
02

Step Inside the Layout

A live look at one tool inside

This is the actual 3D floor from the full model. Drag to explore it. Inside, you configure the space yourself and watch the economics move with every choice.

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Sources and method13 public sources, with the year and a link where the source gives one. The benchmark bands on this page are estimated from adjacent data and labeled as estimates.

Sources & Method

Figures are estimated from the public sources below and from adjacent data; the bands are labeled as estimates

How these numbers were built: body repairer pay comes from BLS OEWS 49-3021; industry structure from Census County Business Patterns (NAICS 811121); sale prices, owner earnings (SDE) and multiples from BizBuySell’s 2021 to 2025 auto repair and service benchmarks, a group that includes body shops; SBA loan performance from an analysis of SBA lending records; repair cost and calibration trends from CCC’s Crash Course; cost targets from a collision consultant’s benchmarks in FenderBender; and survival from BLS Business Employment Dynamics. The plan splits its monthly costs into labor (about 26% of sales, close to those targets for technician plus office labor), rent, marketing and other overhead. DRP mix, cycle time and total-loss figures are planning estimates from collision industry sources. The opening kit prices each line from dealer listings, cost guides and Maaco’s franchise disclosure, checked in October 2026. Verify cycle time, DRP mix, total-loss rate and equipment age against any specific shop before relying on these numbers.

Labor pay is grounded in BLS OEWS data (SOC 49-3021) and industry structure in Census County Business Patterns (NAICS 811121), both cited in this file. Cycle-time, DRP-mix, total-loss, and margin figures are compiled from secondary collision-repair industry sources referenced as "repairAnchor" in this file rather than a single audited benchmark study; treat these ratios as informed industry-typical estimates and verify against a real shop P&L and carrier scorecards.

Government data
U.S. Bureau of Labor Statistics · 2024
OEWS 49-3021 Automotive Body & Related Repairers
https://www.bls.gov/oes/current/oes493021.htm
U.S. Census Bureau · 2022
County Business Patterns: NAICS 811121 Automotive Body, Paint & Interior Repair
https://www.census.gov/programs-surveys/cbp.html
U.S. Small Business Administration · 2024
7(a) loan program
https://www.sba.gov/funding-programs/loans/7a-loans
U.S. Census Bureau · 2023
Business Dynamics Statistics
https://www.census.gov/programs-surveys/bds.html
U.S. Bureau of Labor Statistics · 2024
Business Employment Dynamics: establishment age and survival
https://www.bls.gov/bdm/bdmage.htm
Industry
Collision-repair industry sources · 2024
Direct-repair-program and cycle-time benchmarks
https://www.census.gov/programs-surveys/cbp.html
FenderBender (summary of the CCC Intelligent Solutions Crash Course report) · 2025
CCC Crash Course Q3 2025: repair costs, labor rates, scans and calibrations
https://www.fenderbender.com/site-placement/latest-news/news/55318743/ccc-intelligent-solutions-releases-crash-course-q3-2025-report
FenderBender (column by Cassaundra Croel, DRIVE) · 2025
Croel on the power of net income: driving profitability and growth in your collision repair shop
https://www.fenderbender.com/columns/article/55264572/drive-driving-profitability-and-growth-in-your-collision-repair-shop
Market & valuation
PeerSense (analysis of SBA loan records) · 2025
SBA lending to NAICS 811121 Automotive Body, Paint, and Interior Repair: loan count, average size and charge-off share
https://peersense.com/sba-industry/automotive-body-paint-and-interior-repair-and-maintenance-811121
BizBuySell · 2026
Auto Repair & Service Business Valuation Multiples & Financial Benchmarks (includes auto body shops)
https://www.bizbuysell.com/learning-center/valuation-benchmarks/auto-repair-and-service/
Jim · 2026
How to start a body shop business: 10-step guide with 2026 costs and licenses
https://jim.com/blog/how-to-start-a-body-shop-business
Regulatory
North Carolina Department of Environmental Quality · 2025
Paint & Autobody Rule (6H): the federal spray coating rule for body shops
https://deq.nc.gov/about/divisions/air-quality/air-quality-planning/air-quality-rules-regulations/area-sources/paint-autobody-rule-6h
Sharpsheets (summary of the Maaco franchise disclosure) · 2025
Maaco Item 7 initial investment and average unit revenue
https://sharpsheets.io/blog/maaco-franchise-costs-profits/

This is just the surface

The full model is the complete, interactive deep-dive, and every business here is built to the same standard: a live economics simulator you tune to your own numbers, an interactive 3D walkthrough, a location scorecard, an owner-fit assessment, a buy-versus-build comparison, and the full breakdown of how it makes money and what quietly kills margin.

Monthly
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then $29 a month

Time to choose and start, then month to month.

$99 today for your first 3 months, then $29 a month until you cancel.

YearlyBest price
$199 a year

about $17 a month

The best price: a year to decide, open and run it.

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smbnest is a self-assessment tool. It does not give individualized financial, investment, legal or tax advice. Figures are estimates and benchmarks, not forecasts. Speak with a qualified financial adviser and a licensed attorney before you start, buy, finance or sign anything.